About Us

Actionable eCommerce Audits and Roadmaps

Flourish Commerce creates actionable eCommerce Audits based on thorough site analyses, website analytics, and industry best practices. Every Audit contains
an Action Plan with unlimited numbered and color-prioritized recommendations. The Action Plan delivers clear guidelines and step-by-step instructions for site improvements, enabling you to start implementing fixes and unlocking new growth opportunities immediately.

Companies like Made In Nature and Zeal Optics have utilized our Audits to maximize ROAS, boost conversion, improve user experience, and improve site performance.

Transform visitors into customers and start growing revenue today. Get in touch.

Our Approach

  1. The Audit
    We document every improvement we find. With over 1,000 eCommerce best practices considered, you'll receive expert insights about your content, navigation, accessibility, purchase experience, site architecture, and more.
  2. The Action Plan
    We put together an implementation plan, ranked by ROI—a matrix of potential revenue and effort. Here, we'll share what is and isn’t working on your site, plus a list of recommendations that align with your goals.

Who We Are

Flourish Commerce is co-owned and operated by eCommerce experts Graham Lipsman and Erin Gusty.

🦸🏻 Graham

Veteran agency owner and software engineer with 15+ years of experience in eCommerce consulting, consumer products, and SaaS. Founded BranchLabs eCommerce agency where he worked with top brands like Fjallraven, Newton Running, and Zeal Optics. Previously CTO at SalonInteractive (the “Shopify for stylists”) and enjoys building software in his spare time.

🧙🏻 Erin

Seasoned operator and leader with 10+ years of startup experience across marketing, product, eCommerce, and customer experience. Co-creator of Automagically, the invite-only Slack community for marketers interested in AI. Previously co-founder and COO of Plot (venture-backed martech), and led teams at Seed (CPG), Aaptiv (consumer fitness app), and Spring (mobile commerce).

Our Guarantee
We guarantee that our UX Audit, when implemented, will improve your eCommerce website’s success
Our Guarantee
We guarantee that our UX Audit, when implemented, will improve your eCommerce website’s success
Purchase your Audit
Let’s Chat First
Schedule a free, 15 minute, zero-pressure call to hear more about how we help clients increase revenue by up to 100%
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