About

Finally, a company that understands how to balance brand & conversion optimization

Watch our explainer video (0:54)

Our audits strike the right balance between brand and conversion. We do this through aligning your team around shared goals, building on a foundation of best practices, and leveraging deep customer insights—so you can establish a successful strategy that resonates with your audience and drives long-term success for your business.

Our Process

Highly effective eCommerce CRO audits

Your CRO playbook
We document every opportunity for improvement from pushing pixels to reimagining content and site architecture.
Personalized recommendations
Page-by-page, detailed recommendations show you what you're missing and help you optimize your marketing flywheel from the ground up.
Quick and affordable
You're too busy to master UX design. Our team of eCommerce experts makes it easy to take action on proven insights—for only $99 per page.
Easy and intuitive
We assemble an implementation plan that's ranked by ROI so you can prioritize the most impactful work first.
Our Team

You're in good hands

Flourish Commerce was founded by two digital marketing veterans, each with over a decade of experience designing and building highly converting websites for consumer brands.
Erin Lipsman is a seasoned operator and leader with 10+ years of startup experience across marketing, product, eCommerce, and customer experience. She’s a 3x founder and has led teams at D2C, SaaS, and CPG companies.
Connect with Erin →
Graham Lipsman has been building websites and apps since he was in middle school. He loves solving complex problems and making beautiful user experiences. He specializes in Shopify design and development for fast-growing eCommerce companies.
Connect with Graham →
Flourish Commerce was founded by two digital marketing veterans, each with over a decade of experience designing and building highly converting websites for consumer brands.
Our Services

Full service design, development, and CRO

Copywriting
Clear, compelling messaging tailored to your audience & goals.
Design
Conversion-focused designs that stay true to your brand.
Shopify Development
Custom, high-performance Shopify development for brands of any size.
A/B Testing
Data-driven experiments that uncover what actually works.
CRO Audit
High impact, ROI-driven insights that will improve the KPIs most important to you.
Ecommerce Strategy
Support for all of your eCommerce initiatives: loyalty, app integrations, email strategy, and more.
Copywriting
Clear, compelling messaging tailored to your audience & goals.
Design
Conversion-focused designs that stay true to your brand.
Shopify Development
Custom, high-performance Shopify development for brands of any size.
A/B Testing
Data-driven experiments that uncover what actually works.
CRO Audit
High impact, ROI-driven insights that will improve the KPIs most important to you.
Ecommerce Strategy
Support for all of your eCommerce initiatives: loyalty, app integrations, email strategy, and more.