Meet Our Team

Flourish Commerce is owned and operated by two eCommerce veterans.

Erin Lipsman is a seasoned operator and leader with 10+ years of startup experience across marketing, product, eCommerce, and customer experience. She’s a 3x founder and has led teams at D2C, SaaS, and CPG companies.

Connect with Erin

Graham Lipsman has been building websites and apps since he was in middle school. He loves solving complex problems and making beautiful user experiences. He specializes in Shopify design & development for fast-growing eCommerce companies.

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About Flourish Commerce

Flourish Commerce helps brands grow revenue through custom, affordable conversion rate audits. When you purchase an audit, you'll get a detailed report of every opportunity and area for improvement on your website. Our insights are sourced from a database of thousands of eCommerce best practices, successful case studies, user research, and years of hands-on experience.

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Companies like Made In Nature and Zeal Optics have utilized our audits to maximize ROAS, boost conversion, improve user experience, and improve site performance.

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Our Approach

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‍The Audit
We document every improvement we find. With over 1,000 eCommerce best practices considered, you'll receive expert insights about your content, navigation, accessibility, purchase experience, site architecture, and more.
‍The Action Plan
We put together an implementation plan, ranked by ROI—a matrix of potential revenue and effort. Here, we'll share what is and isn’t working on your site, plus a list of recommendations that align with your goals.

Case Studies

+60%

Lift in Order Value

+166%

Lift in Revenue

TrueFitClubs needed a partner that could give their online store the same attention as their clubs before golf season was underway. Flourish uncovered four areas for improvement: the design, navigation, fitting quiz, and the buying process. Through our specific and actionable advice, the site was improved on all fronts.

+43%

Product Page Conversion Rate

+60%

Add-to-Cart Rate

+30%

Purchase Revenue Per User

Our Guarantee

We guarantee that our CRO audit recommendations, when you implement them, will improve the KPIs most important to you: add-to-cart and conversion rates, average order values, customer lifetime value, and more.

Our Guarantee