Revenue Optimization

A/B testing program ROI calculator

Explore detailed models of costs, revenues, and potential ROI from different approaches to your A/B testing program.

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Annualized Program ROI

First-year Realized Gain

Full Annualized Upside

Successful Tests

Annual Impact per Test

Total Program Fees

Month

Revenue

Tests (Won/Total)

Base Fee

Performance Fee

Total Fee

Business Metrics